Overview

Wisconsin is a state of lakes, forests, festivals, and farm-fresh flavors. Known as America’s Dairyland, it offers more than just cheese — think scenic byways, charming towns, outdoor adventure, and vibrant city life. Whether you’re boating on Lake Michigan, hiking in the Northwoods, or enjoying brats and beer at a local festival, Wisconsin blends natural beauty with Midwestern friendliness.

  • Capital: Madison
  • Largest Cities: Milwaukee, Madison, Green Bay, Kenosha, Racine
  • Population: ~5.9 million (2024 est.)
  • Time Zone: Central Standard Time (UTC−6) / CDT (Daylight Saving)
  • Climate: Humid continental — snowy winters and warm, humid summers

Top Destinations in Wisconsin

Madison

A lively capital city located between two lakes, known for its university vibe, bike trails, and progressive food scene.

Milwaukee

A city on the rise with a rich brewing history, lakefront museums, festivals, and historic neighborhoods.

Door County

A beloved peninsula with small-town charm, cherry orchards, shoreline cliffs, and quaint harbors.

Wisconsin Dells

The “Waterpark Capital of the World,” full of family-friendly attractions, scenic boat tours, and theme parks.

Bayfield & Apostle Islands

A gateway to sea caves, kayaking, and pristine islands on Lake Superior.

Must-See Attractions

  • Milwaukee Art Museum – Iconic architecture and an impressive collection
  • Wisconsin State Capitol (Madison) – Free tours and great views
  • Lambeau Field (Green Bay) – A pilgrimage site for Packers fans
  • Devil’s Lake State Park – Crystal-clear lake surrounded by towering bluffs and trails
  • House on the Rock (Spring Green) – A bizarre and fascinating architectural wonder

Things to Do

  • Go boating or fishing on Wisconsin’s 15,000 lakes
  • Take a cheese factory tour or visit a dairy farm
  • Sample beers on the Milwaukee Ale Trail
  • Camp or hike in the Northwoods or state parks
  • Attend a summer festival or county fair and try the local fare

Getting There & Around

Major Airports

  • General Mitchell International (MKE – Milwaukee), Dane County Regional (MSN – Madison), Green Bay Austin Straubel International (GRB)

Transport

  • Amtrak and intercity buses serve Milwaukee, Madison, and other cities
  • Rental cars are recommended for rural areas, lakes, and scenic drives
  • Biking and walking are popular in Madison and other smaller cities

Best Time to Visit

  • Spring (Apr–May): Blossoms, trout fishing, and smaller crowds
  • Summer (Jun–Aug): Ideal for lakes, hiking, festivals, and farmers markets
  • Fall (Sep–Oct): Brilliant foliage and harvest events
  • Winter (Nov–Feb): Skiing, snowmobiling, and cozy cabins

Local Food & Culture

  • Cuisine: Hearty and comforting — rooted in German, Scandinavian, and Polish heritage
  • Specialties: Cheese curds, bratwurst, fish fry, butter burgers, kringle pastries
  • Drinks: Old Fashioneds (Wisconsin-style), craft beer, local wines, and classic supper club cocktails
  • Events & Festivals:
  • Summerfest (Milwaukee) – One of the world’s largest music festivals
  • Oshkosh AirVenture – The world’s largest aviation gathering
  • Brat Fest (Madison)
  • Warrens Cranberry Festival
  • EAA Winter Flight Fest (Oshkosh)

Souvenirs from Wisconsin

  • Fresh or squeaky cheese curds
  • Green Bay Packers merchandise
  • Door County cherry products
  • Local beer, wine, or maple syrup
  • Handmade crafts or woolens from the Northwoods

Fun Facts

  • Wisconsin produces over 600 types of cheese
  • The first ice cream sundae was reportedly served in Two Rivers
  • Madison is one of only two U.S. capitals located on an isthmus
  • The state has more than 11,000 miles of snowmobile trails
  • Wisconsin is the birthplace of Frank Lloyd Wright

Suggested Itineraries

3-Day City & Country Combo

  • Day 1: Milwaukee – breweries, lakefront, and public market
  • Day 2: Madison – Capitol, State Street, and lakeside bike ride
  • Day 3: Drive to Wisconsin Dells – scenic boat tour and local attractions

5-Day Door County & Lake Michigan Loop

  • Day 1: Green Bay – Lambeau Field and local history
  • Day 2: Door County – cherry picking, lighthouses, and harbor towns
  • Day 3: Apostle Islands – kayaking and hiking
  • Day 4: Devil’s Lake – nature trails and cliffside views
  • Day 5: Return via Milwaukee or Madison for food and culture

Cities

  • Milwaukee